Role of Link Building in SEO?

Role of Link Building in SEO? 

Link building is primarily the process of obtaining good quality back-links from other sites on the web. Link building plays a very significant role in Search Engine Optimization process as it increases the volume of high quality traffic on the targeted website.

To successfully carry out the process of Link Building, it is imperative that the Link Exchange process is carried out first. This involves exchanging of links with other webmasters preferably in the same area of interest. This process is then carried out repeatedly with several sites to increase the chances of more visitors landing on the site after clicking on the exchanged links on other sites. If You want to have more information, then visit us at http://www.avpsolutions.com.au

Significance of ALT Tag? 

The Alt tag, which is actually termed as the Alt attribute of the image, is used to tell the characteristics of an image or what the image is all about. Without the presence of ALT Tags in the site, it would be impossible for search engines to tell about the images placed in a website.

And especially since search engines are not programmed to index the contents of an image, ALT Tag is obviously the only description that comes in handy in case of images.

Ask an SEO expert about ALT Tags and you will realize how important it is to right a meaningful description of images in ALT Tags while resisting the temptation of over stuffing of keywords in these descriptions. If You want to have more information, then visit us at http://www.avpsolutions.com.au

How important is Link Building in the SEO of a website? 

Link building is definitely a very important factor that search engines take into consideration while deciding about the websites that would be ranked higher than others. This means that any website that has more number of high quality back-links pointing towards it will have better chances of ranking high on the SERPs.

However, what people fail to understand here is the fact that link building is all about creating high quality links pointing to the content hosted on the targeted site. It is just not about creating a load of links  that don’t have any real quality to show to the search engines.

Link building is more about working selectively on a limited number of sites that strive to keep only quality content on their webpage(s). And once you learn the art of doing that, you are bound to succeed in the SEO business in a big way. If You want to have more information, then visit us at http://www.avpsolutions.com.au

Meta Tags; their relevance and importance

Meta Tags; their relevance and importance 

Meta Tags have been around ever since SEO techniques were first introduced in the market. One of the most basic elements of SEO to come into practice, Meta Tags played a very important role in the ranking of sites on Google SERPs for a long time.

Meta tags are actually words that are placed in the html code of the web page. The idea behind putting them on html pages is simply about adding extra keywords on a web page for the Search Engine crawlers to read without affecting the actual web page which would open before the visitors on the browser. So in a way, Meta Tags provided a legal way of hiding more keywords in a webpage to enable search engines to catch it faster than others and rank higher in the SERPs.  

With the growth in competition however, there was an overuse of Meta Tags on the sites which eventually resulted in Google taking Meta Tags out of the ranking factors. But still, Meta Tags play a vital role in the SEO capabilities of a site if they are used sparingly. If You want to have more information, then visit us at http://www.avpsolutions.com.au

URL Tagging; its relevance and importance

URL Tagging; its relevance and importance 

URL tagging is actually about adding distinctive identifiers to the targeted URL you want your visitors to land at. The downside of not using URL tagging is that it becomes extremely difficult to track the movement on your targeted website either through Google Analytics, or any other third party analytics tool.

In the absence of actual website traffic data, it becomes really difficult to ascertain the performance of the website. And unless you have a real way of assessing the performance of the site, there is little you can do to improve it in the first place.

URL tagging is that indispensable tool that helps us in making smarter decisions about the website we are trying to promote. Key information such as keyword bounce rate, time spent on site, revisits to the site etc. all give us critical insight on what we need to change and where we need to focus to achieve the desired results. If You want to have more information, then visit us at http://www.avpsolutions.com.au

Long-Tail Keywords are an effective way to connect with Customers

Long-TailKeywords are an effective way to connect with Customers

The real drawback with shorter keywords is that they are very commonly used on websites dealing in same kind of products/services. So when Google Search-bots come looking on your site’s content, they come across keywords that are repeatedly used in sites similar to your website’s area of business. In such a scenario, the assigned search ranking for your site is bound to be  pushed way back for anybody to even notice on the SERPs(Search Engine Result Pages).  

By using long-tail keywords however, you can at least make sure that Google search-bots are not putting you way back with other sites stacked with commonly used shorter keywords. The long-tail keywords will help you rank high in their category, and though it might not rain visitors on your site by   any chance; you would never miss out on customers who would be genuinely interested to buy the products and services that you are offering in your site. If You want to have more information, then visit us at http://www.avpsolutions.com.au  

Cloud Hosting is the way forward; today as well as tomorrow!

Cloud Hosting is the way forward; today as well as tomorrow! 

Cloud hosting is fast becoming a very important part of businesses operating around the world. And it is understandable too because no other platform has ever offered so much freedom of mobility to business owners to conduct their business in different countries.

Here is a look at some amazing facts about Cloud that clearly reflect the relevance of this technology in our lives today…

# As per the current estimates, Cloud hosting has proven to be 40 times more cost-effective for small & medium businesses compared to the cost of having their own IT departments.

# According to latest estimates, of all the companies who moved on to Cloud last year, as high as 8o percent of them were able to save a considerable amount of money this year.

# By next year, the Cloud service market is expected to exceed $244 billion.

 

When the whole world seems to be getting there, do you still need more reasons to be on cloud?