Friday, 12 February 2016

Meta Tags; their relevance and importance

Meta Tags; their relevance and importance 

Meta Tags have been around ever since SEO techniques were first introduced in the market. One of the most basic elements of SEO to come into practice, Meta Tags played a very important role in the ranking of sites on Google SERPs for a long time.

Meta tags are actually words that are placed in the html code of the web page. The idea behind putting them on html pages is simply about adding extra keywords on a web page for the Search Engine crawlers to read without affecting the actual web page which would open before the visitors on the browser. So in a way, Meta Tags provided a legal way of hiding more keywords in a webpage to enable search engines to catch it faster than others and rank higher in the SERPs.  

With the growth in competition however, there was an overuse of Meta Tags on the sites which eventually resulted in Google taking Meta Tags out of the ranking factors. But still, Meta Tags play a vital role in the SEO capabilities of a site if they are used sparingly. If You want to have more information, then visit us at http://www.avpsolutions.com.au

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