PPC or SEO; what is best for your business?

PPC or SEO; what is best for your business? 

When you are concerned about enhancing the number of visitors to your site, there are 2 options that you could choose to achieve this objective. The first option is going for Pay-per-click (PPC), and the second option  is going for Search Engine optimization of your site.

The basic advantage of a PPC campaign is that the targeting can be more local and specific, and the results can be obtained much faster  (In a few days) than an SEO campaign. The cost consideration is also very good because you are only required to pay when a visitor actually clicks on your ads displayed on the search results of popular search engines like Google, Yahoo or Bing.

SEO on the other hand does not bear results so instantly. It is more about enhancing the targeted site on the parameters that make major search engines notice while crawling through the contents of websites. This process involves working on the site for some time before the results slowly start emerging on the Search Engines.

Choosing between PPC and SEO is more about what your need might be for the moment . If you looking for fast results, opting for a PPC campaign would be better. If time is not an issue, you would be better off going with SEO services. If You want to have more information, then visit us at http://www.avpit.com.au/pay-per-click-ppc

Some SEO myths you should know about…

Meta Tags are extremely important!
This was true for a pretty long time when little pieces of codes that would provide Google with a list of keywords along with description known as Meta Tags were used. But things changed when Google and Bing both stopped worrying about Meta Tags to index sites better.

Google search bots do not read CSS files!
This was long back when Google search bots were in their infancy and only crawled through the text on the site to look for keywords. This scenario however has completely changed as the sophisticated crawlers of Google also crawl through CSS files, Java Scripts and more.

Keyword rich domain names rank higher! 
This was true in the dot [.] com era when domains were only available with a dot com extension.  It is totally different thing today with country specific domains and domain names with extensions such as dot org, dot net, dot pro being introduced. If You want to have more information, then visit us at http://www.avpit.com.au/search-engine-optimization-seoType a message

Put your office on Cloud, and see your business soar sky high!

Are you still stuck in an office full of computers wired to the teeth with IT guys hovering over your head for assistance to repair a cable gone bust or a hard drive just corrupted due to a virus attack? With such a setup, you often end up wasting more time on handling IT issues in your office than working on new business deals that will bring real profit in the bank.

By putting your office on Cloud, a web based remote desktop environment, you can simply bid adieu to all the IT related worries that always kept your attention away from real business issues at hand. You can conduct business from your Cloud Office anywhere, anytime on the go with an internet accessing device even from a palm top on the beach.

The great thing about cloud office is that all your company data, sensitive documents and all the company correspondence is hosted on a secured web server , which you can access securely after logging to your cloud account. So looking up old proposals, back-up files are all at your fingertips, which give you complete freedom to do business with absolutely no back-end worries at all. If You want to have more information, then visit us at http://www.avpsolutions.com.au/avp-it-cloud.php

SERPs (Search Engine Result Pages) - AVP IT

A real game changer indeed!

What is the most crucial thing that you as a website owner would always worried about? For a website to serve its purpose to the fullest, it is very important that it gets a high rank on the SERPs (Search Engine Result Pages) in its business segment. Once a website achieves this objective, it would maximise the chances of generating a healthy chunk of targeted traffic on its pages.

But how do you make sure that your business website actually starts ranking high on Search Engine pages? This is exactly why you hire the services of a professional SEO Company for you website. The SEO Company you hire will attune your website according to the parameters of Google to make it as search engine friendly as possible. Following the best practices of White Hat SEO, and adopting a dynamic approach towards implementation of SEO services, a professional SEO company can definitely act as a real game changer to put your website on top of search engine rankings. If You want to have more information, then visit us at http://www.avpsolutions.com.au/search-engine-optimization.p…

Video posts are the best way to grab maximum Social Media attention, indicate the 2015 SMO trends

Video posts are the best way to grab  maximum Social Media attention,
indicate the 2015 SMO trends

The race to grab social media headlines has touched new dimensions with the passage of time. Gone are the days when marketers relied on short posts to spread news about their companies. This is the age of moving imagery which takes sharing social sharing to a whole new level.

Today, marketers are relying on videos to spread the word about their business. And it is definitely not because videos are the latest trend, it is about the instant connect of a lively video to its audience that makes videos the preferred choice for sharing  on popular social medias.

With broadband connections becoming a common site everywhere, these nicely compiled videos don’t even take much time to load on the device. And once loaded, they present the viewers with a live experience that has a much more profound impact than a set of lines posted on a social sharing page.

For any SMO company that knows how to stay ahead in the game, SMO  is all about sharing interesting videos with the audience and creating an instant buzz about the brand they are hired to promote in the market. If You want to have more information, then visit us at http://www.avpit.com.au/social-media-optimization-smoType a message

A good domain name can have a significant impact on the success of your website!

An ideal domain name is one that truly represents the nature of your business. If it is related to a particular area, you could also add the city name to make it more specific . A little creativity in this regard could help you as well, and it will help you in coining a catchy domain name that people will remember instantly.

You should also ensure that the domain name is easy to spell and doesn't  become too lengthy to write. Using an authoritative and trust worthy name would  instill a sense of credibility among the visitors, and your chances of a higher visitor turnout could increase manifold.

You should also avoid usage of hyphens and numbers  in your domain name. This usually happens when the domain name you are looking for is already booked in somebody’s name. A great solution to this problem lies in buying the desired name from the secondary market, even if you have to shell out a higher price than usual.

Lastly but importantly, you should choose your domain extension carefully according to the positioning of your target markets. If you want a worldwide positioning for your site, a dot [.] com extension would be more appropriate. If You want to have more information, then visit us at  http://www.avpit.com.au/web-hosting-and-domain-registrationType a message

A proven SEO technique that will always bring results!

Creating quality back-links;
A proven SEO technique that will always bring results!

SEO companies around the world have to constantly update their techniques and tools to adapt to the changing algorithms of Major Search engines like Google. With number of sites growing manifold and the competition for visibility getting hotter every day, there is also no dearth of new innovative SEO tools to edge the competition with something new and innovative that catches the attention of these search engines.

Terms like long tail keywords, on site and off site SEO, black hat and white hat SEO techniques which were earlier unheard of have gained quite popularity now, and website owners are discussing the impact of these new SEO tools with their SEO service providers.

If you too are concerned about the search engine rankings of your website and want to hire a good SEO company for the purpose, you could ask them about the creation of quality back-links in their past SEO projects. A good SEO company will always put maximum emphasis on back-link creation to generate targeted traffic to their client’s website. If You want to have more information, then visit us at http://www.avpsolutions.com.au/search-engine-optimization.php 

Digital Internet Marketing is your best for website promotion!

Digital Internet Marketing is your best for website promotion!

Whether you are an established company looking to increase customer base; or a new entrant looking for some recognition in the market, Internet offers you innumerable ways to promote your business on the world-wide-web.

One of the most potent ways to do so happens to be Digital Internet Marketing. Based on the nature of your target audience, and the geographical region you are looking to target, Digital Internet Marketing offers you the advantage of targeting your markets in a pretty short span of time with amazing accuracy.

Whether it is promoting your site with SEO services, or buzzing the social media channels with SMO, the tools of DIM work their magic on the site to pack a solid punch even in a limited budget and time.

However, all this could still be just another waste of time and money by you if you don’t grab hold of a good DIM company for your services. 

Responsive Websites are a pre-requisite now; Not a distinction.

Responsive Websites are a pre-requisite now; Not a distinction.

It was not very long back when everybody was gushing about getting a Responsive Website

for their business. With the smart phone launch bubble almost settled now, having a responsive web design has become more of a pre-requisite than a distinction now.

Today every website owner understands the importance of having a multi-device compatible website, because, it is  the only way by which a website’s reach could be expanded to a bigger web audience. Without it, the website would have limited accessibility and lesser number of visitors

as a consequence.

When you hire a web design company for your company’s website, don’t forget to confirm that the responsive website functionality clause is also included in the services. Since most web  design companies offer this service in their package, it should not be a hassle for your web service provider.    

SEO Company in Australia

SEO is real game changer for website indeed!

What is the most crucial thing that you as a website owner would always worried about? For a website to serve its purpose to the fullest, it is very important that it gets a high rank on the SERPs (Search Engine Result Pages) in its business segment. Once a website achieves this objective, it would maximise the chances of generating a healthy chunk of targeted traffic on its pages.

But how do you make sure that your business website actually starts ranking high on Search Engine pages? This is exactly why you hire the services of a professional SEO Company for you website. The SEO Company you hire will attune your website according to the parameters of Google to make it as search engine friendly as possible. Following the best practices of White Hat SEO, and adopting a dynamic approach towards implementation of SEO services, a professional SEO company can definitely act as a real game changer to put your website on top of search engine rankings. 

E-Commerce; important aspects that could make your site a success!

Getting an E-commerce site is definitely your first step towards selling your products online. But don’t get too excited because setting up an e-commerce site will not be sufficient to attract real customers that will generate real sales from your website. The process of making your site buyer friendly requires you to incorporate some important aspects, which will have a great bearing on the success of your site.

Let’s understand these important aspects one by one…    

1. Secure your site with SSL Security…

The first thing that customers expect is your site to have a SSL security certificate for protecting the sensitive information entered by them while they are making a purchase on your e-commerce site. With an SSL certified website, the data travelling from your site as well as to your site will remain protected from hackers and identity thieves. By just securing your site with SSL security, you can easily reduce your customer bounce rate by almost 25%.

2. Don’t be frugal in puttingcontent…

The second thing that you will need to have is good amount of quality content on the pages of your website. Presence of informative and keyword rich content is a pre-requisite for carrying out SEOactivities on your site. And content is the first thing that you will need for search engine crawlers to go through, a process that is essential for search engines like Google to start ranking your site on the SERPs. Moreover, the more information you will furnish on your site, the more convinced your customers will be to decide about making a purchase from your site.

3. Make the checkout process simple.

The next important aspect you will need to take care of is the process of buying products from your site. As a matter of fact, many customers are often steered away from the sites asking for account logins simply because they do not have the time to go through the registration process. A way out of this thing could be adding a Facebook or Google account login option, which would be much easier for your perspective online customers.

You could also include a "Guest Shopping’’ feature on your site for this purpose.

4. Add a good payment processor to your site…

The last but definitely not the least thing you will need is a payment processor that acts as a merchant account as well as a gateway and integrates easily to your e-commerce website. By doing this, your site will offer customers the option of payment through credit cards. 

If you manage to take care of these 4 important aspects on your e-commerce site, you will greatly enhance the chances of attracting more real buyers on your site than ever and generating more sales from your site than you have ever achieved before.