E-Commerce; important aspects that could make your site a success!

Getting an E-commerce site is definitely your first step towards selling your products online. But don’t get too excited because setting up an e-commerce site will not be sufficient to attract real customers that will generate real sales from your website. The process of making your site buyer friendly requires you to incorporate some important aspects, which will have a great bearing on the success of your site.

Let’s understand these important aspects one by one…    

1. Secure your site with SSL Security…

The first thing that customers expect is your site to have a SSL security certificate for protecting the sensitive information entered by them while they are making a purchase on your e-commerce site. With an SSL certified website, the data travelling from your site as well as to your site will remain protected from hackers and identity thieves. By just securing your site with SSL security, you can easily reduce your customer bounce rate by almost 25%.

2. Don’t be frugal in puttingcontent…

The second thing that you will need to have is good amount of quality content on the pages of your website. Presence of informative and keyword rich content is a pre-requisite for carrying out SEOactivities on your site. And content is the first thing that you will need for search engine crawlers to go through, a process that is essential for search engines like Google to start ranking your site on the SERPs. Moreover, the more information you will furnish on your site, the more convinced your customers will be to decide about making a purchase from your site.

3. Make the checkout process simple.

The next important aspect you will need to take care of is the process of buying products from your site. As a matter of fact, many customers are often steered away from the sites asking for account logins simply because they do not have the time to go through the registration process. A way out of this thing could be adding a Facebook or Google account login option, which would be much easier for your perspective online customers.

You could also include a "Guest Shopping’’ feature on your site for this purpose.

4. Add a good payment processor to your site…

The last but definitely not the least thing you will need is a payment processor that acts as a merchant account as well as a gateway and integrates easily to your e-commerce website. By doing this, your site will offer customers the option of payment through credit cards. 

If you manage to take care of these 4 important aspects on your e-commerce site, you will greatly enhance the chances of attracting more real buyers on your site than ever and generating more sales from your site than you have ever achieved before.