Role of Link Building in SEO?

Role of Link Building in SEO? 

Link building is primarily the process of obtaining good quality back-links from other sites on the web. Link building plays a very significant role in Search Engine Optimization process as it increases the volume of high quality traffic on the targeted website.

To successfully carry out the process of Link Building, it is imperative that the Link Exchange process is carried out first. This involves exchanging of links with other webmasters preferably in the same area of interest. This process is then carried out repeatedly with several sites to increase the chances of more visitors landing on the site after clicking on the exchanged links on other sites. If You want to have more information, then visit us at http://www.avpsolutions.com.au

Significance of ALT Tag? 

The Alt tag, which is actually termed as the Alt attribute of the image, is used to tell the characteristics of an image or what the image is all about. Without the presence of ALT Tags in the site, it would be impossible for search engines to tell about the images placed in a website.

And especially since search engines are not programmed to index the contents of an image, ALT Tag is obviously the only description that comes in handy in case of images.

Ask an SEO expert about ALT Tags and you will realize how important it is to right a meaningful description of images in ALT Tags while resisting the temptation of over stuffing of keywords in these descriptions. If You want to have more information, then visit us at http://www.avpsolutions.com.au

How important is Link Building in the SEO of a website? 

Link building is definitely a very important factor that search engines take into consideration while deciding about the websites that would be ranked higher than others. This means that any website that has more number of high quality back-links pointing towards it will have better chances of ranking high on the SERPs.

However, what people fail to understand here is the fact that link building is all about creating high quality links pointing to the content hosted on the targeted site. It is just not about creating a load of links  that don’t have any real quality to show to the search engines.

Link building is more about working selectively on a limited number of sites that strive to keep only quality content on their webpage(s). And once you learn the art of doing that, you are bound to succeed in the SEO business in a big way. If You want to have more information, then visit us at http://www.avpsolutions.com.au

Meta Tags; their relevance and importance

Meta Tags; their relevance and importance 

Meta Tags have been around ever since SEO techniques were first introduced in the market. One of the most basic elements of SEO to come into practice, Meta Tags played a very important role in the ranking of sites on Google SERPs for a long time.

Meta tags are actually words that are placed in the html code of the web page. The idea behind putting them on html pages is simply about adding extra keywords on a web page for the Search Engine crawlers to read without affecting the actual web page which would open before the visitors on the browser. So in a way, Meta Tags provided a legal way of hiding more keywords in a webpage to enable search engines to catch it faster than others and rank higher in the SERPs.  

With the growth in competition however, there was an overuse of Meta Tags on the sites which eventually resulted in Google taking Meta Tags out of the ranking factors. But still, Meta Tags play a vital role in the SEO capabilities of a site if they are used sparingly. If You want to have more information, then visit us at http://www.avpsolutions.com.au

URL Tagging; its relevance and importance

URL Tagging; its relevance and importance 

URL tagging is actually about adding distinctive identifiers to the targeted URL you want your visitors to land at. The downside of not using URL tagging is that it becomes extremely difficult to track the movement on your targeted website either through Google Analytics, or any other third party analytics tool.

In the absence of actual website traffic data, it becomes really difficult to ascertain the performance of the website. And unless you have a real way of assessing the performance of the site, there is little you can do to improve it in the first place.

URL tagging is that indispensable tool that helps us in making smarter decisions about the website we are trying to promote. Key information such as keyword bounce rate, time spent on site, revisits to the site etc. all give us critical insight on what we need to change and where we need to focus to achieve the desired results. If You want to have more information, then visit us at http://www.avpsolutions.com.au

Long-Tail Keywords are an effective way to connect with Customers

Long-TailKeywords are an effective way to connect with Customers

The real drawback with shorter keywords is that they are very commonly used on websites dealing in same kind of products/services. So when Google Search-bots come looking on your site’s content, they come across keywords that are repeatedly used in sites similar to your website’s area of business. In such a scenario, the assigned search ranking for your site is bound to be  pushed way back for anybody to even notice on the SERPs(Search Engine Result Pages).  

By using long-tail keywords however, you can at least make sure that Google search-bots are not putting you way back with other sites stacked with commonly used shorter keywords. The long-tail keywords will help you rank high in their category, and though it might not rain visitors on your site by   any chance; you would never miss out on customers who would be genuinely interested to buy the products and services that you are offering in your site. If You want to have more information, then visit us at http://www.avpsolutions.com.au  

Cloud Hosting is the way forward; today as well as tomorrow!

Cloud Hosting is the way forward; today as well as tomorrow! 

Cloud hosting is fast becoming a very important part of businesses operating around the world. And it is understandable too because no other platform has ever offered so much freedom of mobility to business owners to conduct their business in different countries.

Here is a look at some amazing facts about Cloud that clearly reflect the relevance of this technology in our lives today…

# As per the current estimates, Cloud hosting has proven to be 40 times more cost-effective for small & medium businesses compared to the cost of having their own IT departments.

# According to latest estimates, of all the companies who moved on to Cloud last year, as high as 8o percent of them were able to save a considerable amount of money this year.

# By next year, the Cloud service market is expected to exceed $244 billion.

 

When the whole world seems to be getting there, do you still need more reasons to be on cloud?

Importance of H1. H2 and H3 tags in Search Engine Optimization (SEO)process

Importance of H1. H2 and H3 tags in Search Engine Optimization (SEO)process 

H1, H2 and H3 tags play a very important role in the SEO  process of a website. With the help of these tags, search engines find it easy to understand the subject of the content written on a webpage. In the absence of these header tags, the search engine bots have to go through the entire content on the page to ascertain what a particular page is all about. In the presence of these headers, the search bots are able to quickly ascertain the topic by just going through 2 or 3 headings on the entire page.

However, just because the headers enable search bots to skip through the rest of content on the page, it becomes all the more important to write relevant and appropriate header tags to project the exact subject that the page is about. That’s why it is always wise to hire a professional  for this job, who will know what to do at every step of the process. If You want to have more information, then visit us at http://www.avpsolutions.com.au

Content Marketing is the only way grab higher search engine rankings…

Content Marketing is the only way grab higher search engine rankings… 

Having an online presence is only the tip of the iceberg. For businesses looking to succeed online, it is more about creating a meaningful online presence that helps visitors relate to these businesses and develop a long term relationship with them as their customers.

In order to develop any meaningful connection with their target customers, it is imperative that businesses embrace the idea of content marketing to invite participation of perspective customers in their network. A very useful tool in this regard is Blogging, which is a great way of connecting with customers and informing them about the company products and services through interesting blog posts.

The key thing about content is that it brings more credibility and weight to the credentials of a business. When this content is incorporated with keywords related to the business, it becomes more search engine friendly and attracts more links and shares on social media channels; which result in enhancing its search engine rankings.  If You want to have more information, then visit us at http://www.avpsolutions.com.au

Maximize Social Media Reach to enhance your chances of success online

Maximize Social Media Reach to enhance your chances of success online 

If you want to enhance your chances of success online, the one thing you will need to prioritize is your Social Media Reach. This is one aspect of your online promotion that you need to look at very closely if you want to have deeper insight into why your competitors are able to rank higher than you in Search engine result pages (SERPs). Social media presence has started contributing considerably to web rankings especially after the introduction of Google Plus (+).

A great way of doing this would be to check the status of your competitors and find out the social media channels they are using to register their presence. Finding out their level of involvement, frequency of posts and number of followers would give you a fair idea of the kind of kind of effort you will need to put in to go a step ahead  of your competitors.

Handled under Social Media optimization, these services can help you make the most out of Social Media platforms only when delivered by a professional company of good repute. If You want to have more information, then visit us at http://www.avpsolutions.com.au

What makes WordPress the most preferred CMS platform on the web?

What makes WordPress the most preferred CMS platform onthe web?

We all know that WordPress is an open source, SEO friendly open source CMS (Content Management System) on the web. What makes it truly unique is some of its fine distinctions that make it extremely flexible and SEO friendly. Let’s look at what those fine distinctions are…

1.        WordPress is used by more than 60 Million people to run their websites on the world-wide-web.

2.        According to the latest 2015 stats, out of the total CMS users worldwide, as high as 48.19% use WordPress for the development of their site.

3.        Being an open source software, WordPress can be downloaded, installed and used by anyone without spending a single dime for the purpose.

4.        It is probably the most easy to handle platform as it doesn’t require any HTML or PHP knowledge which is not the case with other platforms like Drupal and Joomla etc.

5.        WordPress is also the only CMS platform that offers most cost savings compared to other options.

6.        This platform is so user friendly that even a beginner can design a good website with WordPress.

7.        To give users a range of options for their desired design, this CMS platform also offers a variety of themes, templates which can be easily customized based on user’s needs. Besides, this platform also gives users access to several plugins and widgets that help in adding several functions to the website.

No budget is too small for a PPC campaign!

No budget is too small for a PPC campaign!

Pay per click advertising or PPC is one Internet Marketing tool that has the potential to give maximum return on your investment(ROI). More and more companies are going for PPC advertising because it gives instant and measurable results. But what actually makes PPC truly worthwhile is the cost control advantage, which allows business owners to advertise as per their budget, and continue the campaign till the last penny allocated for the purpose is finally consumed.

Hiring the services of a good PPC advertiser is always the best way to go about it. Because once you have a good PPC expert by your side, you can undertake time bound PPC Campaigns with excellent geo–targeting to address your target segment in the most effective way. Geo targeting and time bound implementation of PPC campaigns is extremely crucial for maximizing actual conversions from the paid clicks. If You want to have more information, then visit us at http://www.avpsolutions.com.au 

Hashtags are a great way of getting noticed without paying a dime! 

Just look around social media channels these days, and you will find Hashtags just about everywhere. Go to Twitter, Pinterest, Facebook, Instagram and LinkedIn, or even at other social sharing sites, and you will have hashtags used in abundance everywhere.

To understand the importance of hashtags, you have to go back a few years around 2008 when Twitter users started using the # (hash) sign before words or group of words to form their own groups within Twitter. Taking the clue from its users, Twitter later on started hyperlinking the hashtags in its tweets.

The idea behind hyperlinking the hashtags was simply to show all those posts/tweets that contained the same hashtag when someone clicked on that particular hashtag. This concept actually added immense value to the concept of hyperlinking the hashtags because of lesser known businesses actually getting a chance to address a bigger audience through the use of common hashtags used on social medias.

Since then, Hashtags have grown so much in popularity that advertisers and posters posting on social media channels use hashtags to target their audiences on a regular basis. If You want to have more information, then visit us at http://www.avpsolutions.com.au